Walgreens: A Look into the Evolution of its Slogans and Branding
Since its establishment in 1901, Walgreens has continuously evolved its branding to keep up with the changing times and maintain its share in the pharmacy and retail market. The company's approach to branding has been minimalist and engaging, as evidenced by its slogans and logo changes throughout the years.
You're in luck if you are a regular Walgreens customer or have ever wondered about the meaning behind the company's slogans. In this article, we'll explore the evolution of Walgreens' slogans, what they mean, and the brand's history.
The Current Walgreens Slogan
Walgreens' current slogan, "Trusted since 1901," was introduced in 2017 and is still used today. The motto refers to the year Walgreens began operating and the trust customers have in the business. It is part of Walgreens' move towards more minimalistic and engaging branding.
When Did The Walgreens Slogan Change?
In 2017, the Walgreens slogan was changed from "At the corner of happy and healthy" to "Trusted since 1901." This change reflects the shift towards minimalistic design among influential brands to appeal more to customers. Along with the slogan, the Walgreens logo was also altered to a dual-color palette of red and white, furthering the shift toward minimalist design within the company.
What Does The Walgreens Slogan Mean?
The new Walgreens slogan represents the beginning of the Walgreens company. "Trusted since 1901" refers to the founder of Walgreens, Charles R. Walgreen, who started the business in 1901. The slogan's " trusted " element represents Walgreens's popularity and success, intended to appeal to customers as a reliable retailer.
It is also meant to inspire trust in new customers to come to Walgreens while bolstering the retailer's reputation. Note that one of the initial logos for the Walgreens brand featured the slogan beneath stating "The Pharmacy America Trusts," which has been referenced in the new motto. The repeated mention of "trust" is likely a marketing tactic used by Walgreens to emphasize their quality customer service through the trust attributed to them by existing customers.
What Was The First Walgreens Slogan?
The first Walgreens slogan was "At the corner of happy and healthy," representing the brand's purpose as a healthcare retailer. "At the corner" means how many Walgreens stores were traditionally built on corner plots. This strategic tactic aimed at enticing customers from all directions to visit Walgreens, thus driving up the company's sales. Using buzzwords such as "happy" and "healthy" also promoted the company as providing customers with products and services associated with pharmacy, health, and wellness.
What Was The Walgreens Greeting?
Along with slogans, Walgreens also had an in-store "Be Well" greeting, which was often said by Walgreens staff to customers during the check-out process. However, in 2015, Walgreens opted to lose the traditional greeting and implemented other customer service changes, such as expecting employees to greet customers by name. The new personable approach of Walgreens aligns with its slogan of building trust and repeat business with its customers.
Conclusion
In conclusion, Walgreens has undergone numerous changes to its branding, slogans, and customer service approach. The current Walgreens slogan, "Trusted since 1901," emphasizes the company's longevity and the trust it has built with its customers. The shift toward minimalist design signifies the brand's evolving approach toward modernity while retaining its traditional values. Overall, the Walgreens brand continues to grow to stay relevant and attract new customers while maintaining its reputation as a trusted retailer.
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